Event Marketing
CVNL Annual Nonprofit Leadership Awards Events: Heart of Marin, Heart of Napa, Heart of Sonoma County | Print collateral, web landing pages, email campaigns, social campaigns, digital and print ads, event programs.
About the Project
Marketing and communications for CVNL’s signature annual nonprofit award and recognition events — Heart of Marin, Heart of Napa , and Heart of Sonoma County — celebrating the people and organizations driving positive change across the Bay Area nonprofit sector.
These events honor outstanding volunteers, leaders, and nonprofit professionals while strengthening regional awareness of CVNL’s mission and community impact.
Through strategic marketing and storytelling, I helped elevate these regional celebrations into a unified, mission-driven brand experience—honoring those who make our communities stronger, more connected, and more compassionate.
The marketing pieces shown are a small sample from each event.
Google Banner Ad_4th Annual Heart of Sonoma County
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Each county’s “Heart” event had its own history, audience, and sponsors, yet the series needed unified storytelling to reflect CVNL’s growing regional presence. The challenge was to showcase local impact across a broad nonprofit sector with a consistent CVNL brand voice, elevate event visibility, and ensure high community participation and sponsorship engagement across all three counties.
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Developed integrated marketing campaigns that combined heartfelt storytelling with cohesive visual branding across digital, print, and social channels. Built targeted audience lists to drive awareness by county and award category. Managed promotions and communications for the full event series — from the call for nominations to day-of print and presentation materials, through finalist announcements and post-event media coverage — emphasizing gratitude, community spirit, and measurable impact. Collaborated closely with the CEO, events manager, and sponsors to align messaging, copy, and design, ensuring each campaign reflected shared values and advanced CVNL’s mission.
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The Heart series achieved high-level community engagement, with hundreds of nominations and sold-out events of, on average, 500+ attendees per event, per year. The unified brand storytelling reinforced CVNL’s reputation as the region’s nonprofit leadership hub and deepened connections among sponsors, partners, and local changemakers.
