Print & Social Media Campaign
Elk Fence Distillery | Integrated Print & Social Media Campaign
About the Project
Blending premium branding with a touch of spirited fun, this project was designed to draw visitors to Elk Fence Distillery’s 1800s-style tasting room — an off-the-beaten-path gem in Santa Rosa, CA.
The work included a printed tasting room brochure that reflected the rich hues and inviting warmth of the Elk Fence brand, along with seasonal social media showcasing a unique winter holiday cocktail menu crafted by Elk Fence’s founder and master distiller. Featuring hand-crafted whiskeys, award-winning gins, and signature recipes, these seasonal creations invited guests to discover the art of the distillery, sip something extraordinary, and experience its unique character firsthand.
-
Elk Fence Distillery — a hidden gem tucked away in Santa Rosa, CA — wanted to increase visibility and foot traffic to its 1800s-style tasting room while elevating brand awareness beyond its existing word-of-mouth following. The challenge was to create a compelling reason for new visitors to seek out this off-the-beaten-path destination and to showcase Elk Fence’s award-winning spirits in a way that felt both premium and inviting.
-
The project combined thoughtful storytelling, inviting design, and a campaign strategy that captured the warmth and personality of the Elk Fence brand. A printed tasting room brochure highlighted the distillery’s rich character, and a spirited social media campaign showcased a winter holiday cocktail menu crafted by the founder and master distiller. Featuring hand-crafted whiskeys, award-winning gins, and signature recipes, the campaign sparked curiosity and drew visitors to an experience too good to miss.
-
The integrated campaign strengthened Elk Fence’s local presence and boosted engagement around its brand story. Seasonal social content highlighted the craft behind its spirits and inspired new interest during the holiday season, while the printed brochure offered visitors a memorable introduction to the tasting room experience.
Together, these efforts deepened audience connection and showcased Elk Fence’s unique character within the local craft spirits community.
